Chasing Publicity for your Book

This article contains a sensational offer for author publicity with the newly launched Hawkeye Books, as well as must-knows to tackle publicity on your own.

Author Carolyn Martinez (aka Cate Sawyer) set up at a city fair to chat to fans.

Books have a low margin return so as experienced authors know they must be selective where they spend their publicity budget. Affordable, effective, author publicity is the speciality of Hawkeye Books. Featuring your Indie or Self-Published book in the Hawkeye bookstore – after meeting their vetting process – elevates your reputation as a credible self-published author.

The Hawkeye Books site has superior Search Engine Optimisation software, making your author presence more visible online.

Quality news features written by an experienced journalist attract high volume traffic. As do popular writing competitions – The Sydney Hammond Memorial Short Story Competition, and the Hawkeye Publishing Manuscript Development + Publication Prize.

All this value is packaged for you for just $5AU/mth for 1 book (paid annually). Hawkeye is a 12-year-in publishing business, however Hawkeye Books division opened May 2019. The introductory special of $5AU/mth for one book is ONLY for the first 100 authors accepted.

Un-decided? … may I recommend you sign on for Hawkeye Books newsletter and like the Hawkeye Books Facebook page and monitor activity to see the value in the offer for author publicity. Peruse the Bookstore, Authors, and Services pages on the website to get a real feel for the inclusions.

Author Publicity – want to go it alone?

As promised, here are nuggets of publicity gold that I’ve gleaned from the many guest speakers at Brisbane Book Authors (BBA) – a non-profit social networking group for published authors – over the years:

Multiple speakers have confirmed that it’s challenging to market one book. Not impossible; but effort versus reward for one book is daunting. Marketing success compounds with each new book an author releases. If readers liked the first one, they’ll buy the second – there’s an immediate leapfrog of sales. And on it goes. I’ve heard the ‘sweet-spot’ is 6 books. From there it’s onwards and upwards… if your books are great and your marketing efforts consistent.

If an author wants their book to sell they must hire an editor and have a professional, genre-complementary, cover. If a book has spelling or grammatical errors, or rookie writing errors such as:

·     swapping between past and present tense,

·     telling instead of showing,

·     large blocks of background dumping,

·     switching points of view incorrectly,

·     redundant words;

the book’s reviews suffer, book sales stagnate. No amount of publicity can turn a bad book into a bestseller.

The cover and blurb are THE deciding factors as to whether bookstore browsers (in physical stores and online) pick up/click on a book. If they like the cover and blurb, online browsers will then go to reviews.

A graphic designer and a cover designer are not the same thing. Professional cover designers ensure your cover conforms to genre norms and, in my experience, they’re cheaper than graphic designers because they’re faster at performing the specialist work. Good do-it-yourself templates are also available through Create Space and Ingram Spark.

Authors need a professional, visible online presence. Professional images, including headshot – matter. Images sell.

A subscriber service to a mailing list is imperative on an author’s website if you intend to be a multi-published author. Mailchimp is good. Email subscribers are the best return on investment an author has at their disposal.

Authors must be physically visible – author talks, book signings, fairs, events, conferences. They need to ‘work it’ consistently, and not give up.

Authors should research book reviewers in their genre and politely seek reviews.

International Bestselling Australian Author Amy Andrews, who has sold over 3 million copies of her 70+ books, says that joining her genre association and attending their annual conference each year was the smartest thing she did.

‘It’s the best bang for buck in my opinion. But make sure you ‘work it work it’, when you’re there – get your money’s worth!’ Amy says. ‘The connections you make at conferences may not be immediately evident but they can be career starting/building. You can face-to-face pitch manuscripts at a lot of writer conferences to an editor or an agent. That’s worth the admission price alone!’

Peruse Hawkeye Books and go to Services – Feature in our Bookstore for more details on the special offer for the first 100 authors with Hawkeye Books.

Carolyn Martinez

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